01 Portfolio 2026
NAO OGURA
Product Designer &
Digital Design Lead
Designing products, brands and digital experiences across cultures.
15+ years across Tokyo and London — product design, global brands, multilingual commerce and digital production.
Early hands-on design → global brands → multilingual commerce → end-to-end product
- LOUIS VUITTON Japan
- VOGUE JAPAN
- SHISEIDO / ZA
- YAMAHA
- ELLE Japan
- TOMORROWLAND
- Japan Travel Centre
- Bloomsbury International
- Intouch Games
Selected SIMONE projects — Web Producer
02 Recent product
Interfaces that ship.
- Japanese automotive services platform
- User flows · UX/UI · interface system
- Design-to-dev handover, through delivery
03 Japan Travel Centre · London
Japan Travel Centre
JA / EN / FR / DE
≈2×
Japan Rail Pass sales vs the previous year, following the redesign and ongoing optimisation.
I restructured the multilingual site around clearer product and service hierarchy and simpler purchase journeys, then continued improving performance through SEO, keyword planning, Google Analytics and Search Console.
- Role
- Information architecture, UX/UI, visual design, purchase journeys, content direction, developer coordination.
- Growth
- SEO, keyword planning, Google Analytics & Search Console, PDCA optimisation.
Campaign banners — flights, rail passes, tours
04 Web Producer
SIMONE / Tokyo
Global Brand Digital Production — UX/UI Direction & Production Leadership.
Led a web production team of around five across design and development. I owned IA, wireframes and UX/UI planning, while managing client requirements, estimates, budgets, schedules and delivery.
Client ↔
Creative ↔
Photography ↔
Engineering ↔
Internal team
Worked at the centre of client, creative, photography and engineering teams — translating briefs into production plans, reviewing work against client and brand requirements, issuing revisions, and coordinating QA and launch.
LOUIS VUITTON Japan / VOGUE JAPAN / ELLE Japan / SHISEIDO / ZA / TSUBAKI / YAMAHA / TOMORROWLAND
05 Bloomsbury International · London
Designing for an international learning audience.
A ground-up redesign of an English-language school’s website for students arriving from around the world.
Information architecture · UX/UI · Visual design · Content structure · Developer collaboration · Launch & QA
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06 Intouch Games
Multi-market campaign & localisation design
Japan / Europe / Africa
UI, landing pages, banners and campaign assets, adapted region by region within global brand guidelines — designed, localised, QA’d and delivered.
Campaign banners — one system, three markets’ worth of formats
07 Beyond the interface
Beyond the Interface.
Germany / UK / France
Editorial UI, print and graphic work — the things that keep the craft honest.
08 About
Between cultures, disciplines and teams.
I’m a Japanese product designer and digital lead based in London.
I do my best work where visual quality, user needs, commercial reality and technical delivery meet — ideally across languages and cultures, with people who care about all four.
I started as a hands-on web and graphic designer, then moved into digital production at SIMONE — leading web projects for global fashion, beauty and editorial brands, between clients, creative teams and engineering.
Moving to London took me deeper into hands-on, multilingual digital design: e-commerce, localisation and growth, in roles that reached well beyond visual design.
Today I work end to end — bridging product, UX/UI, creative production, commercial goals, technical delivery and cross-cultural teams, so work that looks right also works, sells and travels.
09 Contact
Available for product design, digital design and cross-cultural product work.